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KORTE OMSCHRIJVING
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E-commerce is a broad term being used to describe sales of goods and services over the internet. Generally speaking, building a website which displays the prices of your goods and services can already be called “ecommerce”. This series of lessons are a handy guide to fluently coordinate the creation process of a website.
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COMPETENTIEGERICHTE LEERDOELEN
Dit opleidingsonderdeel draagt in het bijzonder bij tot het realiseren
van volgende opleidingsdoelen (eindtermen)
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Algemene competenties
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Algemene beroepsgerichte competenties
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Beroepsspecifieke competenties
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SPECIFIEKE DOELSTELLINGEN
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1. The student is able to develop an e-commerce page in Frontpage (group work with x people) Writing a paper in which the composition of the website and the transaction model are discussed (script of the paper to be found on BB) Discussing the various steps of the transaction procedure on the InternetBeing able to generate traffic to a siteDiscuss how visitors can be convinced to purchase through e-commerce
2. The student can discuss the way to put into practice the sale by means of the Internet .
3. The student can discuss criteria that stimulate the repeating of visits.
4. The student means of home-study acquiring knowledge of the programme Frontpage
5. The student can use the programme Frontpage to build up a website .
6. The student can work in groups (of 3 students) carrying out assignments (building a website, writing a paper and bringing forward a presentation)
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VEREISTE BEGINCOMPETENTIES
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Opleidingsonderdelen waarvoor voorafgaand credits dienen behaald te zijn
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None
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Opleidingsonderdelen die vooraf dienen gevolgd te zijn
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None
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Andere begincompetenties
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Knowledge of MS office products
Knowlegde of English
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LEERINHOUDEN
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- E-commerce & E-business .
- Click & Mortar.
- Critical elements of success.
- E-consumer and their privacy (legal component) .
- E-distribution .
- Frontpage (home study).
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STUDIEMATERIAAL
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- Course with recent articles about web applications and e-commerce.
- Course Frontpage: www.playgarden.com.
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WERKVORMEN
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Soort werkvorm
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uren
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%
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hoor- en werkcolleges:
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17
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lesuren
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22,97
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practicum en oefeningen:
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0
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lesuren
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00,00
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vormen van groepsleren:
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0
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lesuren
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00,00
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studietijd buiten contacturen:
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56
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klokuren
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75,68
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Verdere toelichting:
Open discussion between lector and students to gather information, home study (Frontpage), working in groups.
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EVALUATIE
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Eerste examenperiode
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Website - 5 points
Paper - 10 points (peerassessment)
In the course of week 8 (week of exams) students will defend and discuss paper and website orally - 5 points
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tijd voor examinering
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Tweede examenperiode
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- Website - 5 marks
- Paper - 10 marks
- Peerevaluation
- Defending orally - 5 marks
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